Restaurant Loyalty: Respect is Earned, Honesty is Appreciated, Trust is Gained and Loyalty is RETURNED

As long as you’re loyal to your customers with your value, experience, and food quality, your customers will stay loyal to you, driving repeat business. However, what good is customer loyalty if you can’t track or measure it? A loyalty program can deliver many benefits to a restaurant operator, but the key benefit is being able to deliver the frictionless and personalized services that consumers today demand.

In our research report, Recipe for Engagement: Essential Ingredients for a Restaurant Loyalty Program, we found that rewards must be relevant, redeemable and reliable in order for guests to keep using your loyalty program. With Oracle Hospitality’s comprehensive cloud solution set, operators can initiate a loyalty program that provides the right offers to the right guests, and track its effectiveness with advanced reporting capabilities.

Using our Gift and Loyalty cloud service, you are able to create and execute a flexible loyalty strategy that allows you to combine discounts, gather guest transactional and demographic data, and implement gift & payment cards, entirely through online administration. You can then tailor your programs to drive revenue.

Combined with our Reporting and Analytics cloud service, you monitor the effectiveness of your active loyalty promotions, on or off site! The scope of Oracle Hospitality’s reporting capabilities can provide a complete range of performance perspectives, allowing you to delve into the condition of an individual restaurant location, to the full picture of how your enterprise if performing overall.

Simphony Cloud POS is the platform that brings it all together: POS, kitchen, inventory, labor, reporting, loyalty, and much more. Gift & Loyalty and Reporting & Analytics seamlessly integrate with Simphony to ensure a reliable foundation for your loyalty program.

By: Eliott Simcock